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How to Create and Use Whatsapp Ads

How to create WhatsApp ads

    For any business, advertising is a critical component of its marketing strategy.

    There are several search engines and social media platforms that businesses can take advantage of when implementing ad campaigns, but WhatsApp, in particular, is becoming an increasingly popular option for marketers looking to directly engage their audiences.

How to start a WhatsApp advertising account:

    We can advertise directly on ( WhatsApp ). However, when you create ads for either Facebook or Instagram, you have the option to send people who click on those ads directly to WhatsApp.

    By including a “send message” button on your embedded ads on (Facebook and Instagram), a conversation will start within your WhatsApp Business app.

    By adding this button, WhatsApp users and customers can instantly chat with the company, and these types of chat ads are becoming increasingly popular.

How to create ads connected to WhatsApp:

1- Link your ad account :

    First of all, you will need a WhatsApp Business account if you want to start running ads that attract people to WhatsApp. You can access one by downloading the WhatsApp Business application or using the services of one of the company's partners connected to the platform via the WhatsApp Business API.

2- Link your WhatsApp account to your Facebook account :

    Now that you have a WhatsApp Business account, you will need to link it to your Facebook page. Facebook will verify your details before associating your WhatsApp account with your business.

    Linking the two accounts allows you to analyze your traffic and access other advertising metrics related to the success of your (WhatsApp) ad campaign. Without a verification or contact process, you cannot view a large number of metrics and analytics to improve your strategies or run click-to-messaging ads connected to (WhatsApp).

3- Determine your advertising goal :

    With Ads Manager (Facebook) functionality, you can start creating your own ads within Ads Creation. The first thing you need to do is to choose a target for your (WhatsApp) ad campaign. As (Facebook) has sorted (WhatsApp) ad goals into two categories because the actual ad creation process is slightly different depending on the goal you choose.

  • Category 1: Advertising campaigns with targeted traffic, website conversions or messaging

  • Category 2: Ad campaigns with goals of reach, brand awareness, engagement, or video views.

    By having a clear goal for your (WhatsApp) ads, you will be able to measure the success of your campaigns more easily.

4- Build your ad according to Facebook:

Here are the steps involved in creating an ad on (WhatsApp) based on the first category of ad objectives (traffic, website conversions, or messages):

  1. After setting your goal, set your campaign budget. and click Next.
  2. Then select Click to message under Ad type.
  3. In the Messaging apps section, select WhatsApp.
  4. Set parameters around audience, placements, budget, and schedule.
  5. Click {Next.
  6. Select your ad format and complete your ad setup.
  7. Click + Create to create your flow.
  8. Click Save and Exit when finished.
  9. Click Publish to post your ad.
  10. If you choose any of the goals in the second category (reach, brand awareness, engagement, or video views), this is the process you want to follow:
  11. After setting your goal, set your campaign budget. and click Next.
  12. Set parameters around audience, placements, budget and schedule
  13. Click {Next.
  14. Under Links, click Add Website URL.
  15. Add your company's website URL.
  16. Under the call to action, select Send WhatsApp message.
  17. Select your page with the WhatsApp caller number in the drop-down list.
  18. Click Publish to post your ad.

How to choose the audience for your WhatsApp ads:

    Knowing your audience is an important factor in building a successful WhatsApp advertising campaign. There are three types of audiences you can choose from within your (WhatsApp Business) account to ensure the best results for your targeted campaigns.
The three types of audiences you can target are Saved Audiences, Custom Audiences, and Lookalike Audiences.

    Where you place your ads will also affect who sees your ad, and there are several ways to place your ads in the Facebook system. In the first place, there are spaces dedicated to advertising on (Facebook News Feed), (Instagram Feed), (Facebook Marketplace) and (Instagram Explore). The ads will link your WhatsApp Business account directly to these ads.

    Another option is to place the ad in a search field (Facebook). This way you reach anyone who is looking for a specific product and redirect them to a conversation in (WhatsApp) that you can manage through your ( WhatsApp Business ) account. Despite the limited options for placement, all Facebook-owned products are becoming more integrated, and there will certainly be more advertising opportunities to emerge in the future.

Multimedia on WhatsApp ads:

    There are many multimedia options that you can choose between when launching an advertising campaign connected to (WhatsApp). Through the messaging system, you can share various media formats such as video, GIF, audio, PDF, and even Microsoft Office documents (although the possibility of your work sharing an Excel file with a client is highly unlikely!).

    But if you want to create campaigns that take advantage of all of Facebook's family of products (Facebook, Instagram, Messenger and WhatsApp), three formats work across all platforms:

  • Carousel: This is the best option for your business when you have a catalogue of products. Scrolling through your products will give customers easy choices and a range of options.
  • Pictures: The most important of these is choosing a campaign poster or sharing important information about products and services.
  • Videos: Videos can be an effective way to get your audience's attention as they are more likely to notice (and be drawn to) the action on the screen.

    Because organic reach has been declining for several years across major social media platforms, running advertising campaigns on social media is an effective way to get your brand message to your ideal customers. And if you want people who see your ads on Facebook or Instagram to send you actual messages, running ads that click to reach WhatsApp in Ads Manager is something you might want to consider when building your social media advertising strategy. your own.