Min menu

Pages

Hot News [LastPost]

MOBILE MARKETING: DEFINITION AND 5 KEY TIPS FOR 2021

MOBILE MARKETING


    Over time, smartphones have gained in power and possibilities. What used to be a simple phone can be a credit card, a GPS, a way to reach the internet, listen to music, a compass, and so on. Mobile marketing has thus grown in an impressive way to communicate with smartphone users.


    Just one thing to remember, phones have the same online capabilities as computers. This also includes online shopping!
There are apps for, the sites have nice formats for smartphone users. Today, it is important for quality service to adapt to both computers and smartphones!

    And mobile marketing (mobile for the English word telephone or mobile phone) represents all the actions taken for all smartphone users!
And here are our tips to help you be more successful!

MOBILE MARKETING
MOBILE MARKETING DEFINITION

1. Le SMS marketing


    Did you know that text messages were 5 times more open than emails? It is a valuable asset in your mobile marketing strategy! The sending software SMS mass can thus help you in your communication process via SMS. This is an obvious way to allow easy contact with phone users.


    Although with impressive open rates, it is important not to cover your potential customers with text messages, so that it does not become counterproductive.

    This is a relatively obvious way to allow easy contact with phone users. Although with impressive open rates, it is important not to cover your potential customers with text messages, so that it does not become counterproductive.


2. Optimize your mobile site


    If there's just one thing you need to do in your mobile marketing strategy, it's this. When you hear about a site, you can easily take a quick look from your mobile.

If the site does not load then very bad start.

Here are some optimization tips:

  • Limit images
  • Use an adaptable format
  • Always ensure readability.

So always check if all works well for computers AND mobiles!

3. Optimize and rethink your emailing tactic


    It is very common to watch emails using your smartphone. So like the site if nothing loads, the text is one huge block and everything is written small you won't get any results.

    The advice is the same as before, with very different detail. If people are on your site, you've already managed to get their attention, an email should grab their attention in seconds or simply be ignored. So think about how to optimize as much as possible to give as much information as quickly as possible.

4. Develop an application (with help)


    If you know how to code you probably already have an app.
If not, it is probably time to hire someone who can code and can do a simple application for you.

    No need for much, it can just be a copy of your site in a mobile version or at least an app that can meet your needs.

    Just be careful when going online to ask for only the necessary permissions or you may sound suspicious to customers.

5. Use push notifications


    In your mobile marketing strategy, do not neglect notifications from your application, this will remind you of both your existence and your application. Of course, as always be careful not to send too much otherwise your application will be quickly uninstalled. But it's still an effective way to stay in touch with your audience.

Let's stay connected!

    You can also receive tips and the best blog posts each month by subscribing to our Newsletter (and following us on social media).

    Do you have a question about this article or another emailing topic? Do not hesitate to ask us in the comments or by contacting us! We will be happy to answer them.

reactions

Comments